OPINION PIECE! Why Skipping Pre-Release Movie Screenings For Media Might Be A Smart Move? (BOW Exclusive)
Karan Johar‘s Dharma Productions recently announced that it will not hold pre-release screenings for its upcoming films. The production house explained this decision as a necessary step to preserve the joy of watching movies. Instead of early screenings, they will host press screenings on the first half of the release day for each film.
Pre-release screenings have long been a tradition in the Hindi film industry. They allow critics to watch films ahead of the public and write early reviews. While this can create buzz, there are several reasons why skipping these screenings could benefit filmmakers and studios. Keep reading our exclusive feature to get into the details and know why!
Avoiding Negative Press
One major risk of pre-release screenings is the potential for bad reviews. A few negative critiques can overshadow a film before it even hits theatres.
This can hurt audience excitement and box office numbers on opening weekend. By skipping these screenings, studios can maintain control over the narrative and avoid early negativity.
Keeping Audiences Curious
Pre-release screenings can lead to leaks, including spoilers and plot twists. These early reviews and discussions on social media can spoil the experience for audiences.
By waiting until release day, studios allow viewers to enjoy the film without preconceived notions from critics.
Relying On Word-of-Mouth
In today’s age of social media, audience reactions often have a bigger impact than critics’ reviews. If a film connects well with viewers, positive word-of-mouth can drive ticket sales.
By avoiding pre-release screenings, filmmakers can focus on genuine audience responses, which can create more excitement as the film premieres.
Reducing Media Bias
Some critics often have their own biases based on personal preferences or past experiences.
Skipping pre-release film screenings means that filmmakers can avoid these biases, allowing the film to connect directly with its audience. This approach helps the story stand on its own merits.
Bottom Line
While pre-release media screenings have their benefits, skipping them could help studios protect their films from early criticism and spoilers. In a time when audience engagement is crucial, holding back until opening day may preserve the film’s mystery and ensure a fair reception.
What are your thoughts on this? Let us know in the comments!
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