Karan Johar’s Dharma Productions Halts Pre-Release Screenings For All Of Its Upcoming Releases Due To THIS Reason; Check Official Statement!
Karan Johar‘s Dharma Productions has decided to stop hosting pre-release screenings for its upcoming films. This announcement came from the co-founders, KJo and Apoorva Mehta, in an open letter to the media.
The letter expressed gratitude for the support the production house has received over the years. It acknowledged the media’s role in promoting their films and celebrating their achievements.
Karan Johar Dharma Productions Decides To Stop Pre-Release Screenings For Its Films
The decision to eliminate pre-release screenings aims to improve the audience’s cinematic experience. The production house believes that this change will allow viewers, including media members, to enjoy the films as intended. They think this approach will help maintain excitement around the films.
Although pre-release screenings will no longer take place, Dharma Productions will still hold screenings for the press on the morning of the film’s release. They recognise the importance of timely reviews for their films’ success. The media is invited to attend these screenings to be the first to see the new films.
The letter emphasised the strong relationship between Dharma Productions and the media. The production house looks forward to continued cooperation and thanks everyone for their ongoing support.
Read the official statement below!
Fans are eagerly anticipating upcoming projects from Dharma Productions, including Alia Bhatt’s Jigra.
About KJo’s Jigra
Jigra is an upcoming action thriller directed by Vasan Bala and produced by Karan Johar’s Dharma Productions. The film features Alia Bhatt and Vedang Raina in leading roles.
The story follows a brave sister, played by Alia, who takes on a risky mission to rescue her brother, portrayed by Vedang. It highlights themes of courage and determination as she faces various obstacles to save him. Jigra is set to hit theatres on Oct 11, and fans are eagerly anticipating its release.
Well, the new strategy represents a major change in how Dharma Productions promotes its films. By focusing on the audience experience, Karan Johar aims to generate excitement that goes beyond the usual pre-release buzz.
(Also read: Saregama Eyes Majority Stake In Karan Johar’s Dharma Productions – More Details Inside!)
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